Praxisbezug - Masters in Marketing
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Praxisbezug
Marketing plan
• at the end of the first term
• this integrative marketing case enables you to apply the acquired theoretical insights to a real business context
• develop a comprehensive real-life marketing plan for and at a company’s premises
• a seven-day exercise in close cooperation with brand and product managers
• the company’s senior marketing management will assess the quality and applicability of each of the proposed marketing plans.
• at the end of the first term
• this integrative marketing case enables you to apply the acquired theoretical insights to a real business context
• develop a comprehensive real-life marketing plan for and at a company’s premises
• a seven-day exercise in close cooperation with brand and product managers
• the company’s senior marketing management will assess the quality and applicability of each of the proposed marketing plans.
Kontaktdaten
Vlerick Leuven Gent Management School
Reep 1
9000 Ghent
Reep 1
9000 Ghent
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032 / 9 210 97 11
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