Praxisbezug - MA in Marketing and Management

The skills you gain:
You will emerge from the programme with:
- a clear understanding of the concept and role of marketing
- knowledge of the key marketing functions and of how and when they can most effectively
be used
- a wide range of management skills and techniques for creative thinking, problem solving
and decision making
- good communication, negotiation, leadership and teamwork skills, gained through group
exercises and team-building activities
- an international perspective on business and marketing activities.