Programm - Master of International Marketing

In today's international business environment, effective marketing is an essential part of every successful business. In order to stay competitive, corporations - multinationals as well as small businesses - must understand the dynamics of the global marketplace. Our Specialized MBA in International Marketing (MIM) is an intensive, full-time one-year program designed to provide students with in-depth and applied knowledge in international marketing management.

The MIM exposes students to all the major functional areas of marketing. Students learn how to

> assess markets through marketing research methods
> identify and select the right markets
> write marketing plans for each market
> launch new products
> measure objectives for each marketing component
> monitor marketing plans

Our MIM is designed for individuals who need a solid foundation in International Marketing in order to advance in their career or prepare for a career change. Career paths for MIM graduates include marketing and sales management, marketing research, market consulting, brand and product management, and marketing communications.

The MIM requires the completion of 60 academic credits. Most courses grant 3 credits; therefore, full-time students normally complete these requirements in four academic terms (12 months of study) including a master's project.