This is a fantastic course for anyone wishing to expand their current qualifications and specialise within the marketing sector. The programme is particularly suitable for business graduates, or graduates from related disciplines, who wish to pursue a career in marketing. It should also appeal to anyone already working in a marketing environment who wishes to develop their skills or enhance their practical experience with a professional qualification.
The programme delivers a package of core skills, knowledge and competences for graduates wishing to specialise in marketing. It offers a structured approach that takes you from a general understanding of marketing principles and concepts in the first term/year to an in-depth appreciation and understanding of specialist areas in the second term/year. Advice will be available throughout the programme to facilitate a rational choice of routes.
Postgraduate (Zusatzausbildung)
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