Schwerpunkte / Curriculum - Master of International Marketing

1. The core consists of foundation courses in the major functional areas of general business (accounting, organizational behavior, etc.) as well as the main elements of marketing management (market research, planning, etc.).
2. The elective courses serve to let the students further integrate the practical knowledge and theory gained in core courses. Elective courses make the curriculum flexible and enable students to explore different academic options based on their areas of interest and their professional and personal goals.
The content of both core and elective courses is revised constantly to reflect both changes in the business world and in academic research.
3. Recognizing that competence in several languages is an essential skill for marketers who aim at reaching top positions in international business and that business leaders increasingly must draw upon a range of skills such as communication and negotiation, our MIM offers a full menu of leadership skills courses called International Management Development (IMD).
4. In addition to a solid academic coursework in the three trimesters, all students are required to undertake one master's project. Our MIM allows students the flexibility to choose from several options based on their professional and personal interests: a substantial research, an internship or a field-study work. These exercises enable students to either experience the organizational and competitive realities of real-world business or study a certain subject matter in depth.