Schwerpunkte / Curriculum - Master in Advertising

The undergraduate course has now been running for over a decade and in that time has established a considerable base from which to draw industrial expertise and support. All the major agencies in London have had at least one team from Bucks and several have as many as four. A major element of the new course is the extent of the industrial contact that it offers students. Much of the good practice from the undergraduate course has been adopted, developed and where appropriate, extended.

The opportunities include:
Lecturers and speakers from industry
Agency workshops in London and New York
Work placements
Godfather scheme
Professional Practice Week
(up to thirty speakers from industry)

In the past, we have drawn almost exclusively from the creative departments of agencies. This new course enables us to also access the planning and account servicing departments which presents students with a greater diversity of practice and opportunity. It also enables the Course Team to access the best practitioners for their specialist knowledge and skills.