Schwerpunkte / Curriculum - Marketing Communications MSc

The course will provide a framework for encouraging and practising creativity and give you an awareness of contemporary, real world themes in marketing communications.

The course is designed to have a practical focus requiring students to work as creative teams to produce marketing communications campaigns as well as individual assignments within the marketing communications area.

It will also have a significant input in the areas of campaign planning and evaluation.

Areas of study include:

Marketing Communications
Brand Management & Research
Marketing Communications and Society
Public Relations Issues
Integrated marketing
Advertising
Interactive and Direct Marketing
Current Issues in Marketing Communications