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Schwerpunkte / Curriculum - Marketing Communications MSc

 
 
 

University of Bedfordshire Business School

The Business School is the largest University Business School in the region with some 4000 students and over 100 teaching and research staff.
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Schwerpunkte / Curriculum

The course will provide a framework for encouraging and practising creativity and give you an awareness of contemporary, real world themes in marketing communications.

The course is designed to have a practical focus requiring students to work as creative teams to produce marketing communications campaigns as well as individual assignments within the marketing communications area.

It will also have a significant input in the areas of campaign planning and evaluation.

Areas of study include:

Marketing Communications
Brand Management & Research
Marketing Communications and Society
Public Relations Issues
Integrated marketing
Advertising
Interactive and Direct Marketing
Current Issues in Marketing Communications

Kontaktdaten

Tel: 00441234 / 400 400
Fax: / 489323
Zum Kontaktformular
University of Bedfordshire Business School
Park Square
LU1 3JU Bedfordshire

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