Schwerpunkte / Curriculum - MA Marketing Management

The aim of this unique programme is to allow students to develop their understanding of marketing by building on their own experiences as well as providing the opportunity to learn from the experiences of others on the course. The emphasis therefore is on exploring the various marketing topics as a group. The following units of study will form the basis of the course:
- Marketing theories & concepts
- Technology, media marketing
- Product & brand management
- Creating value prices and profits
- Business-to-Business Marketing
- Marketing Communications
- Marketing strategy Work-based report
- Marketing Planning - Work-based report
There is a strong work place orientation to this programme, with students required to undertake some assessments at their place of work.