Schwerpunkte / Curriculum - Doctor of Business Administration DBA

Research interests within the Department are wide-ranging. This is a selection of current and past DBA research topics.

'Reorganisation of NHS primary care groups into an NHS trust'

'Managing emotional labour in the service encounter An investigation into the applicability of commercial banking concepts and practices in central banks.'

'Mass customisation: customers and manufacturers as co-designers of products.'

'The impact of the diversity of cultures upon the implementation of the maritime International Safety Management Code.'

'Relationship marketing as a strategy for competitive advantage.'

'Acquisitions as a methodology for corporate growth: pre- and post- acquisition organisational & cultural factors.'

'Universities' strategic repositioning: reaching out to the mature educational market with lifelong learning initiatives in a time of resource constraint.'

'Cultural versus technological factors in knowledge management systems in the learning organisation.'

'Origination, progression, adoption and rejection of management change programmes: the value or otherwise of management fads and fashions.'

'Strengthening Sri Lanka's image as an adventure tour destination for the UK market; marketing strategies for Ceylon Tourist Board.'

'Developments in accreditation & international recognition in the Grandes Ecoles: why now, and what implications for the European tertiary sector?'

'The influence of culture on the internationalisation of SMEs, with reference to production and export.'

'Addressing cultural, organisational and human components which supplement Six Sigma & related schemes in managing resistance to change.'

'Developing Six Sigma and related approaches to the assessment of future biomedical engineering contract opportunities.'