Schwerpunkte / Curriculum - BA (Hons) Business Studies

BA (Hons) in Business Studies Course Content

Year 1
Business Communications
Information Technology
Business Economics
Financial Accounting 1
Organisational Management
Business Mathematics and Statistics
Applied Business Law
Principles of Marketing
Financial Accounting 2
Integrated Business Project

Year 2
E-Business Development
Marketing Research
Management Accounting
Managing Human Resources
Business Operations Management
Business Information Systems
Marketing Strategy
Economic/Industry Analysis
Employee Relations
Enterprise Development Project

Year 3
Core Subjects
Strategic Management
Financial Management
International Business Management
Business Plan/Proposal

Optional Stream (depending upon career choice)

Marketing Stream
International Marketing, Services Marketing, Buyer Behaviour

Financial Stream
Audit and Internal Review, Taxation, Strategic Financial Management

Human Resource Management (HRM) Stream
International HRM, Comparative Employee Relations, Strategic HRM

E-Business and Technology Stream
E-Business Strategy, Business Systems Modelling, Information Systems Management