Berufsfeld / Zielpublikum - Marketing and Business Management MSc

The Applied Management Project will allow considerable autonomy for participants to design their approaches to a management problem. The project will be commenced in learning sets which will have the task of breaking a business/management problem into its constituent parts to enable analysis. Students will divide responsibility for problem analysis amongst themselves. Each student will then investigate the aspect of the problem over which they have ownership, and, using their own and shared data, will produce a management report on their findings. The report will mix appropriate theory with practical investigation.